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About Us

Our Story

In 2015, our co-Founder, Colleen Ceh Becvar, responded to an unmet need: providing quality, responsive, personalized support to vulnerable adults. This journey through aging is deeply personal and becomes difficult for many people. Colleen understood her decades’-long experience of serving older adults and their families was just what some people needed to navigate the turbulent, often confusing waters during such a vulnerable time for them or a loved one. Growing up, Colleen’s generation was the youngest of the four generations living under one roof, which included her grandmother and great-grandfather. She witnessed her great-grandfather succumb to Parkinson’s, dementia, and heart disease, while his daughter (Colleen’s grandmother) toiled with how to care for him while working full time. Seeing this struggle, Colleen was deeply concerned at the young age of nine – and committed herself to helping vulnerable adults navigate these very personal, difficult challenges.

“TAG” references Trinity Advocacy Group and Trinity Advocacy Guardians, both entities work hard to meet our clients’ needs

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Our Values

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Compassion

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Professionalism

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Quality

It is dedication to these three values that grounds our work and drives us forward.
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What sets us apart

For starters, we are the only gerontologist-owned care management firm in Illinois. Unlike some of our competition, we serve as legal decision-makers and provide very personalized services to our clients. Most importantly, we are experienced and work hard to maintain our reputation of excellence in serving our clients.
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“I trust the resources and expertise provided by Colleen and her team. I appreciate their timely & professional response. I feel comfortable referring senior citizens and those looking for resources for their loved ones, to TAG.”

- KATIE , NORTH AURORA
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Our Team

Colleen Ceh Becvar

Colleen

Gerontologist, Owner

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Michelle Borkowicz, MSW

Michelle, MSW

Director of Care Management

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Deena Traina

Deena

Fiduciary Case Manager

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Jean Reneau

Jean

Case Coordinator

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Megan Klimas

Megan

Director of Financial Operations

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Yadira Rosas

Yadira

Administrative Assistant

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Rachel Lazich

Rachel

Marketing Strategist

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Our Team

Colleen

Gerontologist

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Michelle

Director of Care Management

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Laura

Director of Fiduciary Services

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Christine

Care Manager

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Jean

Care Team Case Coordinator

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Yadira

Compliance Coordinator Fiduciary Services

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Krystal

Fiduciary Case Coordinator

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Angela

Fiduciary Case Coordinator

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Pat

Administrative AssistanT

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Megan

Director of Financial Operations

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Bethany

Care Manager

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Pat

Administrative AssistanT

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Schedule an Initial Discovery Call

Just beginning your search or not sure what you need?
Schedule a 30-min call to discover more about TAG's Services
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Employment Opportunities

We Are Hiring!

Read on - We'd love to consider you as a future team member!

Part (to Full) Time Assistant Care Manager

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Position 2

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Position 3

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Position 4

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Position 5

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Have a Question? Let's Connect!

What can we help you with?
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Providing inclusive, equitable support to members of the LGBTQ+ community.

  • Trinity Advocacy Group, LLC | Trinity Advocacy Guardians, NFP

Colleen

Gerontologist

Founding TAG—Trinity Advocacy Group and Trinity Advocacy Guardians—was the natural outgrowth of a lifetime devoted to older adults and the people who love them. Raised alongside my grandmother and greatgrandfather, I learned early that aging is deeply personal, and that strong advocacy can change lives. 

That calling became my life’s work in 1991 and has guided every step since. From representing older adults on national and local advisory councils, including as a delegate to the White House Conference on Aging, to teaching, researching, writing and speaking publicly on aging and caregiving, my focus has always been the same: elevating the voices of seniors, the adult disabled, and protecting their dignity. 

Through original research on elder abuse and neglect and years of handson advocacy, I’ve seen both the gaps families face and the solutions they deserve. TAG exists to meet that moment—offering clarity, trusted guidance, and steady support when families need it most. 

Michelle

DIRECTOR OF CARE MANAGEMENT

My 25+ years of healthcare advocacy, individual and family therapy, hospice care, and grief therapy have honed my skills as a problem-solver and given me a deep desire to help people achieve their life goals. My interest in care management developed as I experienced first-hand the difficult decisions families experience if a loved one has difficulty while aging. I ensure the client’s voice is heard when facing a loss of independence, declining health, or conflict with loved ones. My priority is allowing a person to maintain a strong sense of self-worth and dignity during the aging process. I hold a master’s degree in social work and completed my certificate in Financial Planning in 2008. 

 I currently reside in Geneva, IL with my husband of 24 years, two children, and two lovable dogs. I spend many hours watching my children participate in their passions: basketball and hockey.  I also enjoy volunteering, gardening, reading, cooking, and traveling.      

Deena

Fiduciary Case Manager

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Jean

Care Team Case Coordinator

I have had the privilege of working in the home care industry for many years. It wasn’t until my own mother needed a caregiver that I realized the depth of the challenges that families face when trying to find support and care for a loved one. Finding the right person to assist my mom and watching the trust and admiration they have for each other grow has been very heartwarming.  

It has been so rewarding to connect clients with caregivers that bring joy and meaning into the lives of not just the clients, but also their families. Joining TAG gives me the opportunity to continue this important mission of improving the lives of vulnerable adults that need assistance. Helping these folks to maintain their independence in a safe and loving environment is what I look forward to the most.  

In my spare time, I enjoy spending time with my family, reading and going to the movies.  

Megan

Director of Financial Operations

I joined TAG as the Director of Financial Operations after 30 years working in the public sector as an advocate. Now, being part of a team that advocates for vulnerable adults allows me to continue to serve in an advocacy role. I enjoy being an administrative support to my colleagues while they concentrate on delivering outstanding services to our valued clients and their families. 

When I am not working, I enjoy spending time watching the Chicago Cubs and traveling with my family. 

Yadira

Compliance Coordinator - Fiduciary Services

After working in the public sector for over 25 years, I’m very happy to be able to continue my passion for helping others at a great company like TAG! In my role as the Compliance Coordinator, I feel like contributing even a small part in TAG’s amazing work is very rewarding. Using my honed problem-solving and organizational skills, I enjoy working with clients with a welcoming spirit and do whatever I can to ease their burden during an often-difficult time in their lives. In my spare time I love to cook and spend time with family and friends.  

Rachel

Marketing Strategist

Through life’s up and downs, many times we find ourselves searching for support or someone who can truly help us. My passion is connecting people to the services that they need. I have spent the last decade working as a connector in healthcare specifically in seniors and special needs. I have helped navigate families through healthcare decisions that ends with supports that offers their loved one safety, progress, and improvement of quality of life. I am so happy to have joined Trinity Advocacy group, and continue my passion in getting people the right services at the right time.

Laura

Director of Fiduciary Services

After 20+ years serving seniors and adults with disabilities, I joined TAG after a transition out of elder law, where I focused on guardianship, probate matters, trust administration, estate planning, special needs, Veterans benefits and long term care/Medical planning. This move has allowed me to direct my energies on serving and addressing client needs, rather than on practicing law. I am a licensed attorney (Chicago-Kent) and have been a member of the National Academy of Elder Law Attorneys since 2006. 

An avid sports fan, I spend a fair amount of my free time watching professional sports as well as my own amateur athletes. 

Christine

Care Manager

Caring for others has been at the heart of my life’s work for more than 30 years. After spending over two decades in clinical roles, I transitioned into case management to broaden my impact and better serve the individuals navigating challenging circumstances. As I expand now into care management, 

I take pride in being a strong advocate for clients who need support, while ensuring they retain their voice, dignity and independence. My approach is rooted in compassion, respect, and a genuine commitment to helping people live fuller, more empowered lives.  

 In my free time, I cherish the time with my family and friends, traveling with my husband, and volunteering within my community.  

Krystal

Fiduciary Case Coordinator

From youth on, my life has been spent assisting with and serving the needs of the impaired. My love and compassion for people moves me to advocate for them. The hard work and dedication of the TAG team to guide, protect, and serve the vulnerable community is why I joined this impressive team. In my free time, I enjoy spending time with my family, friends, listening to music, dancing, and playing games. 

Angela

Fiduciary Case Coordinator

I have always had a soft spot in my heart when it comes to helping people in need. Whether it’s a family member with special needs or a stranger, I truly enjoy helping people who are vulnerable. I worked as a secretary in a hospital for over 10 years and felt so fulfilled whenever I had the opportunity to interact with our patients, even if it was just talking to them. Since I began working with TAG, I can honestly say how proud I am to work alongside my colleagues who care so much about our clients and put so much effort into ensuring that their care and dignity remains our priority. In my spare time I enjoy spending time with my loved ones, singing and listening to music, cooking and dancing.  

Pat Reina

Administrative AssistanT

My dad came from a large family. Growing up, my sisters and I spent almost every Sunday at my grandmother’s house. As we got older, my sisters and I would have breakfast with my dad on Sundays. To this day, my sisters, husbands, and grown kids still try to get together on Sundays for what we now call “Family Day”. Spending time and helping family means a lot to me. I am lucky to be working here at TAG, whose family values are just as important. I get to see firsthand the difference my colleagues make in our clients’ and their family’s lives. As an administrative assistant, I really enjoy talking with the people that reach out to us and hope to brighten their day.  

In my free time I enjoy hanging out with my family and going to outdoor neighborhood concerts.  

Bethany

Care Manager

I am fiercely committed to serving vulnerable adults. I am a licensed social worker in the State of Illinois with over 10 years of experience working with adults with intellectual and developmental disabilities (ID/DD). Some of the most crucial elements I admire at TAG is that we don’t use aging itself as an identifier of vulnerability; and we are mindful of including individuals with ID/DD as part of the vulnerable adult population. I live and breathe advocacy, and with my compassionate heart and determined mind we can move mountains. My self-care regimen includes painting, playing guitar/keyboard, and attending kickboxing and American ninja warrior classes.