About Us
Our Story
In 2015, our co-Founder, Colleen Ceh Becvar, responded to an unmet need: providing quality, responsive, personalized support to vulnerable adults. This journey through aging is deeply personal and becomes difficult for many people. Colleen understood her decades’-long experience of serving older adults and their families was just what some people needed to navigate the turbulent, often confusing waters during such a vulnerable time for them or a loved one. Growing up, Colleen’s generation was the youngest of the four generations living under one roof, which included her grandmother and great-grandfather. She witnessed her great-grandfather succumb to Parkinson’s, dementia, and heart disease, while his daughter (Colleen’s grandmother) toiled with how to care for him while working full time. Seeing this struggle, Colleen was deeply concerned at the young age of nine – and committed herself to helping vulnerable adults navigate these very personal, difficult challenges.
“TAG” references Trinity Advocacy Group and Trinity Advocacy Guardians, both entities work hard to meet our clients’ needs

Our Values

Compassion

Professionalism

Quality
It is dedication to these three values that grounds our work and drives us forward.

What sets us apart
For starters, we are the only gerontologist-owned care management firm in Illinois. Unlike some of our competition, we serve as legal decision-makers and provide very personalized services to our clients. Most importantly, we are experienced and work hard to maintain our reputation of excellence in serving our clients.
“I trust the resources and expertise provided by Colleen and her team. I appreciate their timely & professional response. I feel comfortable referring senior citizens and those looking for resources for their loved ones, to TAG.”
- KATIE , NORTH AURORA

Our Team

Colleen
Gerontologist, Owner

Michelle, MSW
Director of Care Management

Deena
Fiduciary Case Manager

Jean
Case Coordinator

Megan
Director of Financial Operations

Yadira
Administrative Assistant
Our Team
Colleen
Gerontologist
Michelle
Director of Care Management
Jean
Care Case Coordinator
Megan
Director of Financial Operations
Yadira
Compliance Coordinator - Fiduciary Services
Rachel
Marketing Strategist
Krystal
Fiduciary Caseworker
Bethany
Care Manager
Pat
Administrative AssistanT
Angela
Fiduciary Caseworker
Bethany
Care Manager
Pat
Administrative AssistanT
Schedule an Initial Discovery Call
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Schedule a 30-min call to discover more about TAG's Services
Schedule a 30-min call to discover more about TAG's Services
Employment Opportunities
We Are Hiring!
Read on - We'd love to consider you as a future team member!